2019 Best Year Ever For Veganuary With 250K Sign-Ups
Veganuary is celebrating the most successful year ever, with a fantastic 250,000 sign-ups.
The amount of people who have taken the vegan pledge in 2019 has matched the total number of sign-ups from 2014-2018 combined. Which Veganuary have said shows 'how far veganism has come in the space of just a few years'.
Since Veganuary first began in 2014 over half a million people have taken part. The survey data for the charity shows that for every ten people who have taken part in the challenge, six of them will stay vegan.
This year has seen Veganuary hit a few major milestones; it has expanded its global reach with 13 overseas partnerships and localized campaigns running in India, Sweden, Brazil, Argentina, Chile, Peru, Singapore, Malaysia, Australia, South Africa, Japan, Iceland, and Russia.
"Another highlight of this year's campaign was the charity gaining the support of some fantastic new ambassadors and influencers, keen to share their experiences of veganism," said the charity. These included Chris Packham, footballer Hector Bellerin, and Harry Potter actor Evanna Lynch.
"Our work has also been responsible for the booming 'Veganuary effect' amongst food producers," added the charity. "Countless retailers, food brands and chain restaurants have launched new vegan products during January to meet consumer demand from vegans, and the millions choosing to reduce their consumption of animal products."
"With a quarter of a million participants this year, Veganuary is finishing on an all-time high," said Rich Hardy, Head of Campaigns at Veganuary in a statement.
"We've given Brexit a run for its money this month, with our headline-hitting campaign featuring almost daily across national and international media channels. I think Veganuary has reached critical mass now - vegan living is growing, it’s here to stay, it's part of the national conversation, and it has credibility. That's great news for people, animals, and the planet."
While Veganuary's pledge campaign is at its most visible during January, anyone can take part, at any time of the year, to suit them.