Beyond Burger Ad To Be Shown During The Super Bowl
Beyond Meat's vegan beyond burger will feature in a 30 second advert for the Super Bowl tonight, with an expected audience of well over 100 million seeing it in the US alone.
This will be the very first vegan meat advertisement to air during a Super Bowl and it has been described as an 'iconic first for the plant-based category'.
Following the Super Bowl, The Beyond Famous Star TV ad will run in all Carl's Jr regions across the US on the 4th of February.
Beyond Meat Founder and CEO, Ethan Brown has said: "I have long looked forward to the day when my kids can go to a major fast-food chain and order The Beyond Burger. I am grateful to say that day has arrived.
We Eat What We Love
Brown also added: "at our core, Beyond Meat is about enabling consumers to eat what you love, and there is no better example than being able to enjoy a delicious Carl’s Jr. burger while receiving the added health and sustainability benefits of the plant-based Beyond Burger. It is with innovative and forward-looking partners, like Carl’s Jr., that we are building a brighter and more sustainable future."