Kellogg’s Chooses To End Animal Testing After 65 Years
Kellogg's the cereal company have recently agreed to end all unnecessary animal testing within its corporation.
People for the Ethical Treatment of Animals (PETA) the animal rights group have estimated that Kellogg’s have been conducting studies on animals for at least 65 years and they have been petitioning them to remove animal testing since 2007.
“The global food industry is now recognizing that no marketing claim can possibly excuse force feeding, poisoning and killing of animals in their cruel and deadly tests,” PETA Vice President Shalin Gala said.
According to PETA, studies supported by Kellogg’s, during which animals were force-fed, mutilated, and dissected in an effort to establish health related claims, it is thought to have resulted in the death of more than 1,000 animals between 1995 to 2016.
Kellogg’s have refuted these claims saying, “Kellogg's does not conduct, fund, support, or condone the use of animal testing for food products or ingredients that are not required for food safety or quality.”
Kellogg’s will publish its commitment to end animal testing in their 2019 corporate responsibility report.
In keeping with consumer trends, Kellogg’s have recently moved towards a vegan friendly direction. In September, Kellogg’s-owned MorningStar Farms reformulated their “Chik’N” line without animal products and debuted vegan Buffalo Wings, Chik’N Nuggets, Buffalo Chik Patties, and Original Chik Patties at retailers across the US.
In the United Kingdom, the company have also introduced their own vegan-labelled No Sugar Added Granola featuring dried carrots, the first time they have added any vegetables to a breakfast cereal in 113 years.