Squeaky Bean Launches Vegan Range Featuring Chicken Satay Kiev and Nuggets
Vegan chicken satay kievs are set to hit supermarket shelves in the UK, courtesy of new plant-based meat brand Squeaky Bean. The new product line will also include Fishless Fingers and Nuggets.
Squeaky Bean is the first plant-based meat brand created by European chilled food supplier Winterbotham Darby. According to The Grocer, the company aims to “challenge the squeaky clean image of veganism.”
It is the first plant-based range owned by Winterbotham Darby, though it already distributes Dutch vegan meat brand Vivera in the UK.
The Surrey-based team behind the range said it was "œinspired by the best vegan food you can eat out and bored by the vegan offer in supermarkets"
Despite the name, the products do not contain beans, and are instead made with soya and wheat proteins. The range of "dirty vegan" junk foods were convincing meat-free alternatives to the type of beige fare often enjoyed with baked beans, said brand co-creator Sarah Augustine.
“We wanted to recreate those childhood favourites and give people the choice to eat something more indulgent,” said Sarah Augustine, the co-creator of Squeaky Bean. “We’ve created an exciting brand to sit away from the rest by giving consumers something that’s messy but not necessarily basic.”
The products are manufactured in a segregated factory in the Netherlands, but carry warnings related to animal-derived allergens.
Around the world, more and more consumers are ditching meat and other animal products for health purposes as well as environmental and ethical reasons. In the UK in particular, demand for plant-based foods is soaring.
It comes as Mintel revealed that the UK has overtaken Germany as the world leader in vegan food launches for 2018. The share of NPD with a vegan claim doubled from 8% in 2015 to 16% last year, says the market intelligence agency. Meanwhile, the maturing and saturated German market for plant-based had seen vegan NPD fall two percentage points to 13%.