The End of Meat Documentary Released Globally
After highly successful premiers in New York City and Los Angeles, the raved-about documentary by German-born filmmaker Marc Pierschel was released internationally on January 25.
“The End of Meat” played to an audience of 250 people at the Angelika Film Center in New york back in late August. According to the event organizer, the film attracted strong interest and patrons continued to get in touch about tickets despite the show being sold out. The documentary made its debut in Los Angeles on the 30th August, with high-profile vegan celebrities Tony Kanal and Moby in attendance.
“So far the film has been really well received internationally, and people seem to appreciate the new perspective on a potential post-meat world and its tremendous benefits,” said Pierschel. “That the 250-seat theater for our New York premiere — and our 100-guest after party — sold out speaks volumes.”
Although evidence of meat consumption's negative impact on the planet and on human health continue stacking up as animal welfare is on the decline, humanity's love affair with hamburgers, steaks, nuggets and chops just doesn’t end.
In Germany, home of bratwurst and schnitzel, meat is an integral part of the diet. That is, until a few years ago, when perceptions somewhat evolved. Health concerns and meat scandals led to a public debate about the ethical implications of meat consumption and the rise of plant-based diets. Meat producers launched their own vegan products; 100% vegan supermarkets opened; and almost every food manufacturer was adding and labeling vegan options. Is this the beginning of the end of meat? Are we approaching a turning point in the human-animal relationship?
In The End of Meat, filmmaker Marc Pierschel embarks on a journey to discover what effect a post-meat world would have on the environment, the animals and ourselves. He meets Esther the Wonder Pig, who became an internet phenomenon; talks to pioneers leading the vegan movement in Germany; visits the first fully vegetarian city in India; witnesses rescued farm animals enjoying their newly found freedom; observes the future food innovators making meat and dairy without the animals, even harvesting “bacon” from the ocean and much more.
The End of Meat reveals the hidden impact of meat consumption; explores the opportunities and benefits of a shift to a more compassionate diet; and raises critical questions about the future role of animals in our society.
Marc Pierschel was born in 1978 in Hildesheim, Germany. After studying sociology and cultural studies, he filmed EDGE – perspectives on drug free culture, a documentary about the US American youth subculture of Straight Edge.
In 2013, Live and Let Live followed – a documentary about the human-animal relationship and the history of the vegan movement. The film deals with the current debate on the morality of livestock farming and its impact on the environment and health and illuminates the essential perspectives in an impressive and emotionally subtle way. Half financed by crowdfunding, the film ran nationwide in cinemas as well as at film festivals in Germany, Italy and Austria. In 2014, the film was picked up by german distributor mindjazz pictures and in 2016 released worldwide on Netflix.
In the summer of 2015, Marc Pierschel accompanied the Berlin activist group 'Hard To Port' on a two-week campaign against commercial whaling in Iceland. The resulting documentation 184 gives an insight into the work of the activists, who are trying to document the brutal whale hunt off the coasts of Iceland.
In his new film The End of Meat, Pierschel continues the ideas and reflections from Live and Let Live and raises the question of a meatless world. 80% financed through crowdfunding, the film was released in german cinemas by mindjazz pictures on September 14th 2017.
Visit the End of Meat website HERE